This Privacy Policy was last updated: January 29, 2021
Thank you for visiting Carefield Living’s (“Carefield Living,” “us,” “we,” or “our”) Internet web site (“Site”) located at the URL www.carefieldliving.com. This Privacy Policy details certain policies implemented throughout Carefield Living governing our collection and use of personally identifiable information about users of the Site and our services.
TABLE OF CONTENTS
Disclosure of Personally Identifiable Information
1. Privacy Policy Updates
We may need to update this Privacy Policy from time to time. If so, we will post an updated Privacy Policy on the Site along with a change notice on the Site. We may also send registered users of our services a notice that this Privacy Policy has been changed. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or services and/or your continued provision of personally identifiable information to us after the posting of such notice will be subject to the terms of the then-current Privacy Policy.
2. Information Collection
In certain sections of this Site, we may require you to submit your personally identifiable information to us, and we may invite you to submit questions, comments and request information. In addition to any personal information that you may voluntarily provide, the Site collects information using cookies and other third-party tools. Please refer to the sections below on “Cookies” and “Third Party Analytics Tools” and “Third Party Advertising Tools” for more information about the information these tools collect and use.
Due to the nature of some of our services, you may provide us with personally identifiable information such as your name, email address, username, password, address, phone number, and other contact information that you voluntarily transmit with your communication to us.
3. Information Use
We may use your personally identifiable information to deliver our services or information you have requested, verify your authority to enter certain password protected areas of the Site, verify that you are a customer or prospective customer, send you information that you have signed up to receive, notices about our products and/or services that you have used or that may be of interest to you and notices about events, and improve the content and general administration of the Site and our services.
If you are a user of our services, we may use your personally identifiable information to provide the services to you.
4. Children’s Privacy
We recognize the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither the Site nor our services are intended for children under the age of 16. We do not target its services or this Site to children under 16. We do not knowingly collect personally identifiable information from children under the age of 16.
5. Cookies
We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
On the Site, we use session cookies to make it easier for you to navigate the Site by remembering your locale preferences and to improve and track the overall Site experience. For the Site, we set a persistent cookie to authenticate your login and authorization to use the services. Persistent cookies enable us to track, store and target the interests of our users to enhance the experience on the Site. If you reject cookies, you may still use the Site, but your ability to use some areas of the Site may be limited.
6. Third Party Analytics Tools
Beyond the personally identifiable information you voluntarily provide to us directly, we utilize analytics tools including third party technologies, such as Google Analytics, to collect information utilizing cookies. Certain types of information, including geolocation, device type, onsite website usage and behavior, demographic data, and purchase history, is collected and aggregated across our Site users for our analysis and advertising efforts.
7. Third Party Advertising Tools
We use Google Analytics, Google Ads, and similar types of technologies to display relevant advertisements to users who have previously visited the Site. Referred to as remarketing or retargeting, we may utilize previous session information to serve display advertisements to you on the Site and based on such session information Google may set a cookie and serve ads to you on third party websites on the Google Display Network. Third party vendors such as Google may display our ads on websites across the Internet, including social media platforms such as Facebook. Aggregated user data may be utilized to create remarketing/retargeting “lists,” or groups of users with similar onsite behaviors or demographics. We also use Google tools to display advertisements to users based on their inferred interests and demographics.
Users may learn more about Google’s use of cookies by visiting the Google Privacy and Terms page at https://www.google.com/policies/. You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: https://tools.google.com/dlpage/gaoptout/ iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at https://www.networkadvertising.org/choices/.
8. Usage Information
We automatically collect information about your interactions with the Site, including information about the device you use to interact with and/or access the Site, such as: IP address, access dates and times, information about your approximate location (as determined through your IP address), hardware and software information, mobile, computer or hardware device information (e.g., operating system version, Hardware model, IMEI number and other unique device identifiers, MAC address, and device settings), device event information, and crash data. This information allows us to understand how you’ve used the Site (which may include administrative and support communications with us or whether you have clicked on links to External Web Sites), and other actions you have taken in connection with your use of the Site. We automatically collect log data when you access and use the Site, even if you have not created an account or logged in.
9. Aggregate Information
We may collect and track the total number of visitors to the Site, the number of visitors to each page of the Site, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such information for purposes such as analyzing trends, administering the Site, and to understand how users interact with the Site.
10. Disclosure of Personally Identifiable Information
We may provide your personally identifiable information and the data generated by cookies and third party analytics tools and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you. For example, we engage with Hickey Marketing Group to assist us in creating and hosting this Site.
We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority or to assist in any investigation, to protect our or our users’ rights or to enforce our terms of use. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which we participate or to a purchaser of all or substantially all of our assets to which this Site relates.
11. Links to Third Party Sites
The Site may provide links to other Web sites or resources over which we do not have control (“External Web Sites”). Such links do not constitute an endorsement by us of those External Web Sites. You acknowledge that we are providing these links to you only as a convenience, and further agree that we are not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.
12. Security
We may employ industry standard procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. We may use, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.
13. Privacy Notice for California Residents
This section supplements the information provided in the Privacy Policy above and applies only to visitors and users who are residents of the state of California.
If you have questions or concerns about any of the information provided in this Privacy Notice for California Residents, please contact us using the information provided in the “Contact Us” section of this Privacy Policy below.
Personal Information We Collect
For purposes of this section “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include:
- information that is lawfully made available from federal, state, or local government records;
- de-identified or aggregated information; and
- information excluded from the scope of the California Consumer Privacy Act of 2018 (“CCPA”) such as health or medical information covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”).
To help consumers make informed privacy decisions, the CCPA creates and defines categories of personal information. Some types of personal information may apply to multiple categories. In the last twelve (12) months, we have collected the categories of personal information described in the table below.
| Category | Examples | Collected |
|---|---|---|
| 1. Identifiers | Name, alias, postal address, unique personal identifier, online identifier, internet protocol (IP) address, email address, account name, or other similar identifiers. | Yes |
| 2. Customer Records Information | Name, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, or other similar information. Some personal information included in this category may overlap with other categories. | Yes |
| 3. Characteristics of protected classifications under California or federal law | Age, race, color, ancestry, national origin, citizenship, religion or creed, marital or familial status, medical condition, physical or mental disability, sex, veteran or military status, genetic information, and other similar information. | Yes |
| 4. Commercial information | Records of products or services purchased, purchasing or consuming histories or tendencies. | Yes |
| 5. Biometric information | Fingerprints, facial or hand imagery, or voice recordings. | Yes |
| 6. Internet or other similar network activity information | Browsing history, search history, information regarding consumer’s interaction with a website, application, or advertisement. | Yes |
| 7. Geolocation data | GPS coordinates or other location tracking information. | Yes |
| 8. Sensory data | Audio, electronic, visual, or similar information. | Yes |
| 9. Professional or employment-related information. | Employer, employment history, resumes and CVs, background checks, and other employment-related information. | Yes |
| 10. Education information | Records maintained by an educational agency or institution that pertain to a student, such as grades and transcripts. | Yes |
| 11. Inferences | Inferences drawn from any of the categories described above to create a profile about a consumer reflecting the consumer’s preferences and characteristics. | Yes |
The table below describes the sources for each category of personal information we collect, the business and/or commercial purposes for which we use each category of personal information, and the third parties with whom we share each category of personal information we collect.
| Category | Sources | Business or Commercial Purposes | Third Parties Shared With |
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| 1. Identifiers |
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| 2. Customer Records Information |
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| 3. Characteristics of protected classifications under California or federal law |
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| 4. Commercial information |
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| 5. Biometric information |
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| 6. Internet or other similar network activity information |
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| 7. Geolocation data |
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| 8. Sensory data |
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| 9. Professional or employment-related information. |
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| 10. Education information |
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| 11. Inferences |
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Your Rights Under the CCPA
If you are a resident of the state of California, you have specific rights regarding your personal information. This section describes your rights and how to exercise them.
- Right to Know About Personal Information Collected, Disclosed, or Sold
You have the right to request that we disclose to you what personal information we collect, use, disclose, and sell. You may exercise this right following the methods described under the subsection titled “Exercising Your Rights” below.
- Right to Delete Personal Information
You have the right to request that we delete personal information we may hold about you. You may exercise this right following the methods described under the subsection titled “Exercising Your Rights” below.
be aware that we may not always be able to delete your personal information. For example, there may be business or operational reasons why we need to retain personal information. If we deny your request to delete personal information, we will inform you of the basis for our denial in our response to you.
- Right to Opt-Out of Sale of Personal Information
Under the CCPA, you have the right to opt out of the sale of your personal information. Because we do not sell personal information, this right does not apply to us.
- Right to Non-Discrimination
You have the right to not receive discriminatory treatment from us for exercising any of your rights described under this “Your Rights” section. This means we will not treat you differently for exercising any of the rights described above.
Exercising Your Rights
You may exercise each right up to twice every twelve (12) months, at no cost. To exercise your rights, you must submit a verifiable request to us. To submit a verifiable request, please contact us through one of the methods described below:
- Calling us toll-free at 877-395-8890
- Messaging us at carefieldliving.com/contact
- Emailing us at info@carefieldliving.com
Verification of Your Identity
To protect your privacy, we will ask you to verify your identity. We will ask you to provide your name, email address, phone number, or other information so that we can reasonably verify your identity. We will not disclose any information until we can reasonably verify your identity.
Authorized Agent
You may designate an authorized agent to submit a request on your behalf. To designate an authorized agent, you will need to provide us with your written permission and verify your identity, as described in the “Verification of Your Identity” section. Please contact us if you would like to designate an authorized agent.
Response Time to Your CCPA Request
We will acknowledge your CCPA request within ten (10) business days of receiving your request. We will respond to your CCPA request within forty-five (45) calendar days from the date we receive it. In some cases, we may require additional time to complete your request and will inform you if additional time is needed. Where additional time is needed, we may take up to a maximum of ninety (90) calendar days to complete your request.
Financial Incentives
We do not offer financial incentives or price or service differences in exchange for the retention or sale of personal information.
14. Notice to Users Located Outside of the United States
This Site and the services on this Site are targeted for users in the United States of America only. Any information you enter on this Site may be transferred outside of your home country to the United States of America, which may not offer an equivalent level of protection to that required of your home country’s data protection laws.
Contact Us
If you have any questions regarding this Privacy Policy please contact us via email at info@carefieldliving.com or by phone at 877-395-8890.